Charities and nonprofits have a tough time. Many are trying hard to respond to growing inequalities at home and abroad while reckoning with the fall-out of a cost-of-living crisis thatโs squeezing what regular donors can give and social media channels that seem to constantly change their algorithms and make increasing demands for content production.
Thatโs why at Circular Design, we specialise in building impactful and effective websites for charities that can be managed, optimised and leveraged on a charityโs own terms. Our team are not just web developers. Weโre also long-term charity workers with years of expertise running nonprofit, social projects. We know all too well the pressures on time and money that often limit charities from developing an effective digital presence, and weโre determined to help our clients overcome this.ย
So, how do we design impactful charity websites? Letโs take a look:
1) Focusing on your charityโs impact
When a new user visits your website, you have just seconds to convince them to stay. In this brief window of opportunity, boldly communicating your charityโs message โ your vision, mission and impact โ is critical. When we start work on a new charity website, we make sure to understand your work inside-out. In our introduction calls, weโll clarify what your impact metrics are, what makes you different from everyone else, and how best we can WOW a new visitor. Weโll work with you to develop succinct, compelling value propositions that engage users and keep them exploring.
2) Optimising for conversions
Itโs not enough just to get a new user to your site. We then want them to act. Weโll discuss with you what your key calls to action (CTAs) are. That might be signing up to your newsletter, registering interest to volunteer, or making a donation. Weโll then craft a website structure and design layout that optimises for these conversions. Weโll also help you set up conversion tracking so you can measure the impact your websiteโs having.
3) Removing barriers to getting started
Aside from our super-friendly team, we also know that websites are usually a huge investment. But as a nonprofit ourselves, weโre determined to help as many charities as possible expand their digital presence with our web design services. Thatโs why we offer discounts of up to 40% for charities, nonprofits and informal voluntary groups. You can get in touch with us for a no-obligations quotes or simply to discuss how best to move forward with your digital strategy.ย
4) Integrating with the tools you use
Websites donโt exist in a vacuum, theyโre often connected to many other parts of a charityโs operations. And the last thing a charity needs is more admin work. One of the great advantages of building websites with WordPress is the flexibility to integrate with many other platforms. From accounting software like Xero and Quickbooks, to donor platforms such as FundraiseUp, Payrexx, Donorbox and JustGiving, from newsletter services such as MailChimp and MailerLite to CRMโs like HubSpot and Salesforce, we can help you set up your website in the best way possible and provide ongoing website maintenance and support, so that information flows seamlessly across your operations.ย
5) Keeping your website up-to-date
Itโs all very well having an all-singing, all-dancing new website, but itโs not useful if it then falls out of date. As part of our website creation process, weโll also help train your team so they can take the reins going forward. Alternatively, we also offer in-house Website-Pflegeplรคne, so you can outsource parts of your website upkeep to our expert team. If you donโt have expert web skills in-house, this can be a much more time-efficient and cost-effective way of getting the most out of your site in the long run.
At Circular Design, we understand that charity websites are so much more than an exercise in branding. They are a tool that helps you raise funds and build an audience to sustain and grow your impact.
If youโre looking for help to develop or re-design a website, sich melden with us today and weโd be delighted to discuss how we could work together to help build an impactful and beautiful website.ย
