Circular design
Circular design

Architects of Air

How can majestic beauty, airy magic and concoctions of colour find home in a new small business website?

Type

Business

Services Provided

Co-created design, image optimisation, copy audit, responsive design, interactive tour dates, email marketing consulting, accessibility compliance, small business website design

Tools Used

WordPress, Divi, Figma, Matomo, Brevo, WP-Rocket

Our Shared Vision

To do justice to the colour, artistry and magnificence of the Luminiaria through the website, creating a compelling platform to increase booking enquiries and provide visitor information.

Before

Architects of Air’s small business website had served them well, but everyone felt it was time for something new. Its darker, rigid design didn’t reflect the organic, flowing beauty of their Luminaria.

During

We relish getting to know the AoA team on a personal level. Thoughtful calls over Zoom. A chance to understand passions, processes, and preferences. We’re here to help co-craft something entirely authentic.

After

Conveying with digital magic the wonder of the Luminaria for first-time visitors. A bespoke WordPress-hosted creation. Blending art and architecture through an action-oriented and information-rich user flow.

+124.5%

increase in average session duration*

+1,612%

increase in website visits*

+57%

increase in user-initiated events*

*in the first 3 months since new website launch versus the previous period

A woman speaks into a microphone on stage, flanked by others; handwritten signs are visible in the background. Designed by Circular Design, a not-for-profit web design agency.

Alan Parkinson

Founder, Architects of Air, UK Business

I didn’t believe a website could convey such fluidity and affinity. But together with Circular Design, we did it. Our new website is an incredibly strong marketing tool and the go-to place for our visitors.